About VIM: The Black Girl Collective
This is more than just a vibe. It’s a movement.
VIM: The Black Girl Collective is a curated series of luxury social experiences for Black women to feel seen, celebrated, and connected. Born in Manchester, we’ve grown into a UK-wide and international network, bringing intentional joy, meaningful connection, and unforgettable moments to Black women everywhere.
Launched in March 2025, The Collective brings together small, exclusive groups of women for five months of unforgettable moments, from luxe launch parties and cosy pyjama nights to roller skating, bottomless brunches, and private Pilates or karaoke with prosecco. Every experience is intimate, joyful, and purpose-driven.
What We Do:
✨ Curate luxe experiences, intimate dinners & lively social mixers
🌍 Connect Black women across cities through shared adventures & travel
🎉 Craft spaces full of joy, ease, growth & real sisterhood
💌 Build community online & offline through content, conversation & connection
Why It Matters:
There are still not enough spaces where Black women are prioritised, celebrated, and truly seen. So we created our own. We are not waiting to be invited. We choose each other, set the tone, and show up with intention every single time.
Meet the Founder
Hey, I’m Ruwaydah, content creator, presenter, and founder of VIM. I started the Collective to create something real: a space where Black women can connect, share experiences, and make memories that last. Whether you’re new to a city or looking for community, there’s a place for you here.
I’ve worked with brands like Netflix, Starling, Subway, Magnum, Esso, Takis, Archies, and more, bringing creativity and authenticity to every campaign.
Beyond the Collective, I run my TikTok and collaborate with brands to bring ideas to life, from curated experiences to destination dinners. Everything I do is rooted in purpose and powered by community.